Africa's Sports Production Infrastructure

The Game Was Always There.

Africa's stadiums are full. The talent is world-class. The problem is the infrastructure that carries the game to the world doesn't exist yet at scale. SSA is building it.

Stadium / Cameras & Audio LIVE
Portable Fiber Zone PFZ
SSA Stadium Node NODE v1
Dedicated Event Circuit LOW LAT
REMI Hub / NOC CAN → KGL
Broadcaster / Streamer LIVE OUT
No OB Trucks· Lagos Node 1· Kigali NOC Anchor· AFCON 2027· FIFA World Cup 2030· 25–35 Events Year 1· REMI Infrastructure· Africa Production Academy· No OB Trucks· Lagos Node 1· Kigali NOC Anchor· AFCON 2027· FIFA World Cup 2030· 25–35 Events Year 1· REMI Infrastructure· Africa Production Academy·
0
OB Trucks Required
25–35
Year 1 Live Events
$1.4M
Year 3 Revenue Target
2030
World Cup Infrastructure Window
The Problem

The Infrastructure Gap
Is The Story

Africa's sports industry is commercially underserved — not for lack of talent, passion, or audiences. The infrastructure that makes professional broadcast possible simply does not exist at scale.

📡
Stadiums without broadcast infrastructure
Most African stadiums were built without the fiber, signal routing, or power systems that professional broadcast requires. Every event starts from scratch.
🚛
OB trucks: expensive, scarce, and slow
Outside Broadcast trucks cost $5,000–$25,000 per event day to deploy. They're scarce across the continent, logistically heavy, and create a cost floor that kills smaller events.
📶
Inconsistent connectivity
Signal reliability varies dramatically across African markets. Without a purpose-built event circuit, even technically capable productions suffer unpredictable quality.
🌍
Lost commercial value
Fewer live events means less sponsorship inventory, lower broadcast rights values, and a continent-wide suppression of the sports economy that the audience demand doesn't justify.
The Platform

Three Entities.
One Ecosystem.

SSA, SSN, and APA are structurally separate but strategically integrated. Infrastructure. Demand. Talent. Each layer makes the others stronger.

SSA
Schemes Sports Africa
Infrastructure

Designs and deploys portable Stadium Nodes, fiber-based event circuits, REMI workflows, and a centralized NOC. Infrastructure-only — never touches content rights.

  • Stadium Nodes ($35K–$70K each)
  • Fiber-based event circuits
  • REMI remote production workflows
  • Canada NOC → Kigali transition Year 2
SSN
Schemes Sports Network
Demand & Content

Secures non-exclusive event rights, produces premium live sports, licenses content to broadcasters and streaming platforms, and sells sponsorship integrations.

  • Non-exclusive, short-term event rights
  • Premium live sports production
  • Distribution to broadcasters & OTT
  • Sponsorship and brand integrations
APA
Africa Production Academy
Talent Pipeline

A nomadic pan-African broadcast training institution. Registered in Rwanda. Builds the next generation of African sports production professionals.

  • Nomadic model: Lagos → Kigali → Nairobi
  • Technical Directors, REMI Engineers
  • Industry-backed certification
  • Grant-funded + crew placement revenue
How It Works
Input
Stadium / Cameras & Audio
6–8 SDI feeds captured at source
Zone
Portable Fiber Zone (PFZ)
Signal aggregation and local routing
Node
SSA Stadium Node
Encode, route, transmit. No OB truck.
Circuit
Dedicated Event Circuit
Low-latency fiber uplink to NOC
Operations
REMI Hub / NOC
Canada Year 1 → Kigali Year 2+
Output
Broadcaster / Streamer
Amazon, Apple TV+, regional OTT, linear TV

No Truck.
No Large Crew.
No Compromise.

The traditional OB truck model deploys a vehicle the size of a bus, a crew of 20–40 people, and $10,000+ in daily costs to produce a single event. SSA's Stadium Node replaces all of that with portable infrastructure that permanently lives in the venue and connects to a centralized remote operations center.

The REMI (Remote Integration) workflow is proven at the highest levels of North American professional sport. SSA is the first deployment of this model at continental scale in Africa.

Location
Role
Phase
Canada
Remote NOC
Technical validation base for Year 1 REMI operations
Year 1
Kigali
Fiber Anchor
Rwanda's national fiber backbone — strongest upstream on the continent
Year 2+
Lagos
Commercial Engine
Primary event volume — NPFL calendar, 25+ events/year
Year 1+
Growth Path

Three Years.
Continent Scale.

SSA scales only where utilization is proven. Each phase is disciplined, capital-efficient, and anchored to real event demand.

01
Now · Proof of Model
Nodes
2 — Lagos + Kigali
Live Events
25–35
Capital Required
$600K–$700K
Revenue Target
$300K
NOC
Canada (Remote)
03
Year 3 · Continental
Nodes
8–10
Live Events
90–120
Revenue
$1.4M
EBITDA
$400K–$500K
Horizon
World Cup Build Window
The 2027–2030 Horizon

Investors Enter Now.
Events Arrive On Schedule.

Two landmark events define the near and long-term infrastructure opportunity. SSA's node footprint is designed to be ready for both.

AFCON 2027
East Africa · 24-Month Milestone

The Africa Cup of Nations returns to East Africa in 2027 with Kenya as host — geographically adjacent to Kigali. By tournament time, SSA's Kigali node is operational, the African NOC is active, and SSA is positioned as established local production infrastructure for broadcasters covering the continent's biggest football event.

2 Years From Launch
FIFA World Cup 2030
Morocco · Long-Term Infrastructure Play

The 2030 World Cup will co-host across Africa, Europe, and South America — with Morocco as the primary African host. African venues will require broadcast-grade remote production infrastructure at a scale never previously demanded on the continent. SSA's Year 3 footprint of 8–10 nodes lands directly inside the host broadcast infrastructure build window.

5 Years From Launch
The Founder

This Is Not
A Theoretical Plan.

SSA's architecture is modeled on proven REMI workflows executed at the highest level of professional sport — by the person building it.

IA
Iyiola Adebayo
Founder · Senior Production Executive · 20+ Years

Iyiola brings direct operational experience running remote sports production infrastructure at the highest level of North American professional sport. His work spans live broadcast systems, signal operations, and advanced camera infrastructure across five major leagues.

He is a Pan-African journalist and documentary storyteller with deep roots in Nigerian broadcast institutions — bringing both the technical depth of North American production and the institutional knowledge of African media markets to SSA's founding vision.

NHL NBA MLS NSL CPL
Get In Touch

Let's Build
Africa's Game.

SSA is seeking $600K–$700K in Year 1 capital. We are open to conversations with impact investors, DFIs, sports-focused funds, and strategic partners with distribution or connectivity assets in Africa.

Email iyiola@schemessports.com
Web schemessports.com
Base Canada · Lagos · Kigali
Thank you — we'll be in touch shortly. If you're reaching out about the SportsBiz Africa Deal Room, please also connect on LinkedIn.