The Game Was Always There.
African sport has talent, audiences, and events with wider distribution potential. The production infrastructure needed to carry more of those events is not consistently available at scale. SSA is developing a platform to address that gap.
Signal path, from stadium to broadcaster
The Infrastructure Gap
Is The Story
Many African sports properties face production, connectivity, and operating constraints that limit consistent professional coverage. The opportunity is to make reliable live-production capability more repeatable across venues and markets.
Three Entities.
One Ecosystem.
SSA, SSN, and APA are structurally separate but strategically integrated. Infrastructure. Demand. Talent. Each layer makes the others stronger.
Is developing portable Stadium Nodes, fiber-based event circuits, REMI workflows, and centralized operating capability. SSA is positioned as the infrastructure layer rather than the content-rights holder.
- Portable stadium production nodes
- Fiber-based event circuits
- REMI remote production workflows
- Phased remote operations development
Is developing event, production, distribution, and commercial opportunities around African sports content, including potential broadcaster, streaming, and sponsorship relationships.
- Non-exclusive, short-term event rights
- Premium live sports production
- Distribution to broadcasters & OTT
- Sponsorship and brand integrations
A nomadic pan-African broadcast training institution. Registered in Rwanda. Builds the next generation of African sports production professionals.
- Nomadic model: Lagos → Kigali → Nairobi
- Technical Directors, REMI Engineers
- Certification pathway in development
- Training and production-readiness pathways
Smaller Venue Footprint.
Centralized Operations.
Repeatable Delivery.
Traditional outside-broadcast production moves substantial equipment and personnel to each venue. SSA's proposed model places a smaller production node at the venue and sends camera and audio signals to a centralized remote operations team.
REMI means Remote Integration. It allows production specialists in a central hub to work with venue-side crews across multiple locations. SSA is adapting that operating approach for African sports markets.
Infrastructure First.
Validation Led.
SSA is developing a phased infrastructure platform intended to help more African sports properties produce and distribute professional live coverage.
- Initial broadcast infrastructure and node development
- Remote-production operations and connectivity validation
- Pilot event delivery and commercial development
- Talent-development readiness through APA
- Validate the operating model through pilot delivery
- Test connectivity, workflows, and partner demand
- Use operating data to guide additional node deployment
- Scale only where utilization and partnerships support it
Kigali For Operations.
Connectivity. Talent.
Kigali is being explored as a future regional operations and talent-development anchor. The concept would connect remote-production operations, partner validation, and APA training readiness in one location. No public claim is made here that a facility, partnership, or operating commitment has been finalized.
Connectivity performance, operating requirements, local partnerships, pilot demand, talent-development pathways, and financing all require validation before implementation.
Validate Locally.
Scale Deliberately.
- Validate remote-production workflows and connectivity
- Deliver pilot events and develop commercial partnerships
- Establish evidence for the next phase of deployment
- Expand only where demand and operating evidence support deployment
- Develop a broader network of infrastructure, distribution, and training partners
Built From Production
And Media Experience.
SSA is founder-led and informed by practical experience across sports production, journalism, and documentary storytelling.
Iyiola Adebayo is the founder of Schemes Sports Africa. His professional background includes sports-production operations, journalism, and documentary storytelling, which inform SSA's approach to infrastructure, media, and talent development.
Let's Build
Africa's Game.
Initial capital requirement: $600K–$700K. SSA welcomes inquiries from investors, development-finance institutions, broadcasters, connectivity companies, sports organizations, venues, governments, universities, and training partners.